Conquering Digital Overload by Peter Thomson Mike Johnson & J. Michael Devlin

Author:Peter Thomson, Mike Johnson & J. Michael Devlin
Language: eng
Format: epub
Publisher: Springer International Publishing, Cham

© The Author(s) 2018

Peter Thomson, Mike Johnson and J. Michael Devlin (eds.)Conquering Digital Overloadhttps://doi.org/10.1007/978-3-319-63799-0_7

7. Building an Engaging Organizational Culture: A Leadership Challenge

Peter Thomson1 and Ben Emmens2

(1)FutureWork Forum, Henley-on-Thames, UK

(2)FutureWork Forum, London, UK

Peter Thomson (Corresponding author)

Email: [email protected]

Ben Emmens

Email: [email protected]

Whereas in the past a digital strategy may have been sufficient to ensure an organization maintained its competitive advantage in a largely analog world, today, success is about being able to develop and implement strategy in a constantly changing, digital world. Successful organizations comprise people that can bridge the digital divide, navigate an ever-changing and often uncertain context, and deal with the inevitable culture shock that rapid change brings. These are the leadership behaviors that matter, and being able to use technology, rather than ending up being used by technology has to be our goal. We look at how to build organizational cultures that are engaging, and where technology is in service to organizational vision and strategy.

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